The Story Behind It
TARA Systems selected the peacock butterfly for its logo to establish a relationship to colourful graphical displays and the process of metamorphosis and development, which enhances the butterfly as well as every creative mind. The butterfly in our logo is drawn by hand, an early sketch is shown here.
The adult members of the species are light brown on the dorsal surface and dark brown on the ventral with purplish-black lines for camouflage. The females are somewhat larger than the males. They both have prominent eyespots which give the species its common name. These eyespots are used to deter predators from the butterfly’s vulnerable body.
The following Zip-File contains the full TARA Systems Logo with butterfly, as well as the logo version with characters only, both as JPEG and EPS. Please note, that the logo must not be used in any publication without the permission of TARA Systems.
TARASystems_Logo (ZIP file)