Engineering Expertise for Great Digital Products
From multi-platform applications and intuitive user interfaces to seamless media experiences — we provide the technical expertise to design and build reliable, scalable products across devices and industries.
More Than Implementation
Building complex applications across devices and platforms requires more than implementation. It requires the right combination of architecture, user experience, and deep technical expertise across all essential system components.
At TARA Systems, we combine these capabilities to support our customers in developing products that are scalable, maintainable, and ready for their market requirements.
Multi-Platform App Development
We design and build applications across a wide range of platforms – from embedded systems and mobile devices to TV environments.
- Architecture & Technology Strategy
Selecting the right frameworks and system architecture based on product requirements and long-term goals. - Cross Platform & Native Development
Combining cross platform frameworks and native approaches to balance efficiency and performance. - Technology-Agnostic Engineering
We are not tied to specific technologies — we choose what fits your product best. - Testing & Quality Across Devices
Automated testing and CI/CD pipelines ensure stability in multi-platform environments. - Monitoring & Analytics Integration
Instrumentation for tracking system and user behavior, performance insights, and continuous improvement.
Supported Platforms
- (Smart) TV & Streaming Platforms: Android TV, tvOS, Tizen, Titan OS, WebOS, Fire TV (TV sticks and Smart TVs)
- Embedded Platforms: NXP i.MX Series, Renesas RZ/V, STM32, Texas Instruments, and similar hardware platforms
- Linux-Based Platforms: Raspberry Pi and other Linux-based embedded systems
Technologies
- Languages & Frameworks: Kotlin, Dart, JavaScript, Rust, C/C++, Flutter, Embedded Wizard (Chora)
- Testing, Monitoring & Analytics: Splunk, Sentry, NPAW Suite, Tealium
- Development & CI/CD: Android Studio, VS Code, Xcode, GitLab, AI‑assisted tools (e.g. Copilot, Claude Code)
UI & UX Development Across Devices
We design and implement user interfaces for complex applications across multiple device classes – from TV and mobile to embedded systems.
- Device‑Specific Interaction Design
UX tailored to different input methods: remote control, voice control, touch, or physical buttons. - Cross‑Platform UI Consistency
Design systems and development approaches that ensure a consistent experience across platforms. - User-Centered UI Design
Interfaces designed for clarity, speed, and error reduction — especially in demanding environments. - Performance‑Aware GUI Development
Optimized user interfaces that run smoothly on constrained hardware, including dedicated tooling for MCUs and MPUs. - Prototyping & Collaboration
Early validation to align stakeholders and reduce rework.
Technologies
- Embedded Wizard for MCUs and MPUs
- Kotlin and Compose UI for Android and Android TV
- Flutter for cross-platform and web-based apps
- Figma for design
Excellent Media Playback Across Platforms
We deliver high‑performance media playback and streaming solutions across devices and platforms – from embedded systems to operator‑grade TV environments.
- Playback & Streaming Expertise
Deep knowledge of codecs, streaming formats, and adaptive playback. - DRM & Content Protection
Integration of Widevine, PlayReady, and FairPlay across platforms. - Performance Optimization
Startup time, buffering behavior, low-latency and playback stability under demanding conditions. - Playback Monitoring & Analytics
Ensuring consistent quality through diagnostics and real‑time insights. - Field‑Proven Experience
Solutions deployed on millions of devices in demanding production environments.
TV and STB Platforms
Android TV, tvOS, FireTV, Tizen, WebOS, & more
Mobile Devices
Android & iOS phones and tablets
Generic Linux Platforms
Custom builds with Yocto Project, Buildroot, Raspberry Pi OS, etc.
Customer-Specific MPUs and MCUs
NXP i.MX Series, Renesas RZ/V, STM32 (MCU only MJPEG), Texas Instruments, Rapberry Pi
Our team has extensive experience hands-on with a wide range of players and frameworks, tailored to the unique needs of your project.
Our OTT/IPTV Media Player
Our high-performance native media player for DASH and HLS, built for native Linux platforms.
Application: Mainly used for TV and STB platforms where performance and resource management are critical.
ExoPlayer / AVPlayer
Native application-level media players for Android and iOS/tvOS respectively. Highly customizable and extensible.
Application: Building high-quality, feature-rich video streaming apps on mobile and TV devices.
Shaka Player / Dash.js
Open-source JavaScript libraries for adaptive bitrate streaming (DASH/HLS) in web browsers.
Application: Powering robust video playback in web applications and on platforms like Tizen and WebOS.
GStreamer
A powerful pipeline-based multimedia framework for creating custom media processing workflows.
Application: Used in embedded Linux systems, like NXP i.MX, for complex tasks like video conferencing, streaming servers, and camera integration.
FFmpeg
A complete, cross-platform solution to record, convert and stream audio and video.
Application: Media transcoding, format conversion, and as a base for many media players and editors.
WebRTC
Enables Real-Time Communication (RTC) in web browsers and mobile applications for peer-to-peer connections.
Application: Low-latency video chat, live broadcasting, and real-time data sharing applications like inspection cameras.
VLC
A highly versatile, open-source cross-platform multimedia player and framework that plays most multimedia formats.
Application: Prototyping, testing, and as a reliable playback engine in various custom applications.
Added Product Value by Applying AI Technology
We integrate AI into products where it creates real value — across TV, mobile, and industrial systems — balancing performance, cost, usability, data privacy, and long-term maintainability.
- End-to-End AI Integration
We integrate AI as part of the overall product — aligned with existing systems, workflows, and user interfaces. - Technology and Provider Agnostic Approach
We choose the right mix of cloud, on-premise, and on-device models based on your requirements. - System Integration & Data Connectivity
We connect AI models with backend systems, tools, and external data to enable automation and smarter workflows. - Performance & Cost Awareness
We evaluate when AI adds value — and when simpler solutions are more efficient.
Consumer & TV Platforms
Content discovery, recommendations, metadata enhancement
Conversational Interfaces
Voice and chat-based interaction as an extension of
classic UI
Industrial Applications
AI-driven interfaces, system control, and workflow automation
Video & Data Analysis
Real-time live video analysis for object detection in industrial environments
Technologies
- Vertex AI, Gemini, Gemini Live
- OpenAI APIs
- Gemma, Mistral, Llama, DeepSeek, Qwen (on-device and self-hosted models)
- TensorFlow and related frameworks
We integrate additional technologies as required to match your product architecture, performance constraints, and deployment environment.
Let’s build your next multi-platform product with the right expertise.
Whether you are starting from scratch or evolving an existing system – we support you with the expertise needed to design, build, and scale your product.