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About us

TARA Systems is a technology driven software company providing components and services for embedded systems in the field of consumer electronic, industrial, automotive and mobile devices. We focus on reliable solutions for digital TV reception as well as graphical user interface tools and developments.

More than 30 years of experience in these domains enable us to offer our customers high quality innovative products. These allow them to differentiate from competitors and win the consumers’ attraction.

Excellence in Embedded Software

TARA Systems was founded in 1990 with the vision of developing innovative concepts, software components, and tools for consumer electronic (CE) devices. We focus on diverging needs – bringing together reliably and efficiently. But most importantly, we truly understand the challenge of changing environments.

From day one, we have been dedicated to forming strong long-term partnerships. We believe in the welfare and integration of team members as a living and innovative ‘learning by doing’ process. At TARA Systems a human touch is essential.

Today, millions of CE products rely on solutions developed by TARA Systems. The largest worldwide media corporations entrust a variety of solutions to us, knowing that we understand how TV environments, consumer electronics, semiconductor products and personal computers are merging.

It is our mission to generate efficient software solutions that deliver a solid foundation for complex requirements. We open ways for suppliers to deliver unique user experiences and work towards one ultimate goal: better usability for consumers.

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Company Logo

The Story Behind It

TARA Systems selected the peacock butterfly for its logo to establish a relationship to colourful graphical displays and the process of metamorphosis and development, which enhances the butterfly as well as every creative mind. The butterfly in our logo is drawn by hand, an early sketch is shown here.

Following their re-emergence in early spring, the mature peacock butterflies feed on flowering sallows, dandelions, wild marjoram, danewort and clover fields. The butterflies survival can be contributed to its ability to adapt to the deterioration of its food supply, moving to different forms of vegetation as needed. The life span of peacock butterflies is almost a year, beginning with the emergence from the egg in early summer to reproductive maturity proceeded by death in late spring. In mid-summer the butterflies utilise the daytime for flight. During the winter, they hibernate in hollow trees and other hiding places. These butterflies, accustomed to the more temperate regions of Eurasia, primarily inhabit woods, fields and meadows. In the garden and park areas, the peacock butterfly is the most common butterfly found.

The adult members of the species are light brown on the dorsal surface and dark brown on the ventral with purplish-black lines for camouflage. The females are somewhat larger than the males. They both have prominent eyespots which give the species its common name. These eyespots are used to deter predators from the butterfly’s vulnerable body.

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Logo Download

The following Zip-File contains the full TARA Systems Logo with butterfly, as well as the logo version with characters only, both as JPEG and EPS. Please note, that the logo must not be used in any publication without the permission of TARA Systems.

TARASystems_Logo (ZIP file)

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