About Us
For more than 30 years, TARA Systems has helped TV operators and major brands create software for reliable embedded products and outstanding user experiences.
Decades of Expertise. Proven in Practice.
30+
Years of Embedded Software Expertise
Hundreds of Millions
Devices Powered by TARA Technology
Long-Term
Customers and Technology Partnerships Worldwide
Headquarter in Munich
A Hub for Deep Tech and Engineering Excellence
Meet the Management Team
Our leadership team combines decades of experience in embedded software engineering, digital television technologies, GUI development, and software product management.
Software Solutions For Brilliant Screen Experiences
We help companies build embedded products faster, more efficiently, and with exceptional usability.
Whether customers need complete software solutions, engineering services, or development tools, we provide the technology and expertise to bring products to market faster.
TV Solutions
Innovative solutions for TV operators and device manufacturers.
From DVB and media player technologies to operator-specific streaming apps and AI enhanced TV experiences, we help customers create, launch and evolve successful television products.
GUI Services
Expert support for modern user interfaces on embedded systems.
From UX consulting and GUI architecture to complete implementation, our team helps customers create intuitive user experiences for consumer, industrial and connected devices.
Embedded Wizard
TARA Systems’ award-winning solution for creating embedded GUIs.
Used by developers to build scalable, high-performance GUIs, even on resource-constrained MCUs. Embedded Wizard provides the most efficient tool for embedded GUI development.
Why Customers Choose TARA Systems
Deep Embedded Expertise
More than three decades of experience in embedded software architectures, media technologies, and user interfaces.
Long-Term Company Stability
Organically grown, self-financed, and all four shareholders working in the company, TARA stays independent, so that our partners can rely on us for the long haul.
Technology Independence
We recommend and implement the technologies that best fit customer requirements – always with the product in mind.
Agility &
Innovation
As a mid-sized, autonomous company, we can quickly adopt emerging technologies, helping customers turn ideas into reality.
Our Philosophy
People First
We look after our team, because stable, motivated people can do their best work.
Reliability
We deliver what we promise, at the time we agreed. No exceptions.
One Team Mindset
We think beyond individual teams. By working collaboratively and supporting each other, we create the best outcomes for our customers and our company.
Trust and Transparency
We communicate openly and honestly about what works, what doesn't, and ideas for moving forward.
The People Behind the Technology
Technology is only as good as the people behind it.
Our teams combine expertise in software architecture, user experience, media technologies and embedded development. Together, they help customers solve complex challenges and bring innovative products to market.
Our Story
Founded in Munich in 1990, TARA Systems began with the vision of creating innovative software solutions for consumer electronics.
Over the past three decades, we have expanded our expertise into television and streaming technologies, embedded graphical user interfaces, and engineering services in related areas like UI and UX development.
Today, technologies developed by TARA Systems are used in hundreds of millions of devices worldwide.
Since the early days of TARA Systems, the butterfly has been part of our visual identity.
For us, it represents more than a logo. It symbolizes transformation, adaptability, and continuous development—qualities that have shaped both our company and the technologies we create.
The butterfly also reflects another aspect that is central to our work: creating something complex that appears effortless to the user. Just as the beauty of a butterfly is the result of a remarkable transformation process, exceptional user experiences are the outcome of deep technical expertise, thoughtful design, and continuous refinement.
Today, the butterfly remains a symbol of our commitment to innovation, learning, and long-term development – for our customers, our products, and our people.
Logo Download
The following Zip-File contains the full TARA Systems Logo with butterfly, as well as the logo version with characters only, both as JPEG and EPS. Please note, that the logo must not be used in any publication without the permission of TARA Systems.
TARASystems_Logo (ZIP file)
Looking for an experienced embedded software partner?
Whether you’re developing a TV platform, an embedded user interface, or the next generation of connected devices, we’re ready to help.