GUI development for Loewe's first OLED TV - bild 7

To develop its new user interface, again Loewe is partnering with TARA Systems and using their GUI technology Embedded Wizard. The close collaboration resulted in that Loewe was once again able to set standards that to a great extent are unrivalled in elegance, user-friendliness, and in joy of use.

2016
Loewe bild 7: New UHD OLED TV with modern and high-performance UI is presented at IFA 2016
2016
2015
Loewe Connect with improved UI in flat design is launched on the market.
2015
2014
Loewe presents new UHD TVs with improved user interface at IFA 2014: Loewe Masterpiece, Loewe Reference, Loewe Connect, Loewe Art.
2014
2013
Loewe launches the first TV device - Loewe Individual - with the new User interface.
2013
2011 / 2012
Loewe decides for TARA Systems as a GUI development partner and Embedded Wizard as GUI technology.
2011 / 2012
2011
Loewe developes an entirely new user interface design in order to fulfil its claim to excellence in the area of user experience.
2011

The Challenge

Creating a smart TV user interface with it’s enormous complexity including LiveTV, EPG, Streaming Services, Media Browsing, Media Playback, Apps, Settings, Encryption and many more, and all this in a wide range of languages and country specific derivations, is a challenging task.

At the same time, it should be presented in a uniform way and be adaptable to new design trends in the future. Besides of this, the user interface should be able to run on a wide variety of platforms with covering all features from top high-end to mid range.

The Solution

In response to those technical challenges, Loewe decided for TARA Systems, since we have many years of experience in the TV segment and in the development of high performance frontends for embedded systems.

When selecting the frontend technology, Loewe chose our GUI solution Embedded Wizard, as it is specially designed for effective implementation of high-performance, animation-driven frontends, and allows the same software project to be mapped on various SoCs with minimal effort.

At the beginning we conducted PoCs (Proof of Concept) for performance of critical animations and carried out tests on the SoC. This enabled us to identify non-implementable animations in advance and to share the result with the Loewe’s design department, which developed alternatives in cooperation with us. As a result, it was possible to avoid costs for changes at a later development phase.

Subsequently, we fully analysed the entire UI specification, and developed flexible and clear software architecture. Later changes could easily be incorporated, and it was possible to reduce development expense with reusable code blocks.

We carefully tested all software components prior to each delivery. Thus it was possible for Loewe to smoothly integrate the software.

The Result

Loewe has once again placed its trust in us, this time for realising the user interface for its newest OLED TV generation. Loewe relies on our technical competence, feedback on UX, feasibility studies, and in particular a good and reliable realisation.

See the official product page of Loewe bild 7.

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The beautifully detailed and considered design also applies to the user interface which features sophisticated modern graphics and strong user centric design principles making operation of the TV a pure delight.

Loewe bild 7
Press release, September 2016
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In a survey by the German industry service "markt intern", retailers voted Loewe as the "Top Television Brand" in 2016.

Bayerischer Rundfunk
Press release, August 2016 (German only)
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The LOEWE Individual is equipped with an extremely clear, entirely new and intuitively usable operating concept: LOEWE Assist Media. […] Sophisticated animation, both in terms of technology and form – such as Cover Flow or picture collages – makes navigation through the extensive media offering a genuine experience.

Loewe Individual TV
Press release, January 2013
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