7th HbbTV Symposium in Berlin
In November, the 7th HbbTV Symposium took place in Berlin and we also participated to discuss the current developments and trends in the context of HbbTV. We demonstrated our Inaris HbbTV Solution with the Application Discovery over Broadband feature. One major topic at the symposium was Operator Applications (OpApp), where our approach to using OIPF as the standard middleware API has high synergy to the HbbTV specification.
Also in the area of Targeted Advertisement, we discussed with broadcasters and advertisement platform operators about the usage and accuracy of the HbbTV Media Synchronisation feature for replacing adverts in the broadcast. We can now ensure that our Inaris HbbTV Solution including Media Synchronisation is already prepared for Targeted Advertisement.